Many believe managing a brand’s social media presence is seemingly easy; it is far trickier to balance the act. The truth is that brands need to keep everything polite and professional to be successful while acknowledging their audiences’ voice constantly and adding insight to their customer exchanges. The following are some simple rules that can enhance a brand’s corporate social media efforts to better connect with the fans and followers.
The first rule is to be patient and considerate: In business it is utterly foolishness to expect instant breakthroughs and outrageous audience growth overnight on social media, though there are some exceptions where social media campaigns do go viral at once. But rather chasing huge follower counts focus on engaging your audiences consistently and meaningfully with the help of creative and insightful content, addressing the concerns and needs of the customers. A constant two-way dialogue with your users will help you to develop a commitment over time and help you to build a brand loyalty for your business over time. Thus, you need to be generous, sincere and relevant.
Be true to yourself: We generally take a lot of time and effort to craft the mission and values of a brand across the industry. Thus, it is important to stick to your positive image without forsaking professionalism for popularity. Always remember that it was hard to cultivate that image and losing it for some gimmick is never a good idea. Make sure your social media exchanges are more human than formal especially due to the more personable nature of social channels. Be respectful of your customers and audience needs while keeping in mind the positive image of your brand. It is important that your branding is consistent with the social media messaging you are spreading across all platforms. This is the best way to let your fans and followers know your business values.
Concentrate on what customers are saying: Engaging in social media is public customer conversations. Thus, it is recommended to acknowledge the opinions of the other parties and embrace all kind of feedback, both positive and critical. Objectively assess the unflattering feedbacks of your customers as they will help you to create opportunities for improving your social media efforts to serve end-users. Besides, you can even engage in human exchanges like apologizing and appeasing the situation. Remember the main goal here is to create conversations and optimize customer support.
Think before you post: Each of your status updates and post must add value for your audience. Every share should be unique; try to add something that others cannot. Instead of simply retweeting posts, add your own opinion and links to provide further resources for your audiences. Also, stay away from updating every single little detail about your brand or product on your social channels. Don’t get your audiences fatigued; rather respect them and post things that are of notable worth.