Meet the Face of Revamped Google- Sundar Pichai

Sundar Pichai

The web is abuzz with Google’s overhaul. Google has “slimmed down” and will be a large subsidiary of a new parent company called the Alphabet. Sundar Pichai will be the new face of this restructured Google. While the parent company will be headed by Sergey Brin and Larry Page, Sundar Pichai will be responsible for […]

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Black Friday Online Shopping Hits a Record High

Black Friday Online Shopping

Finally the wait is over. The results are out for everyone to see. Several speculations were made regarding the sales record prior to Black Friday. There were many who were vehemently against shopping on this day. However, the results have proved that there are a lot more people who have done their holiday shopping on […]

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3 Ways to Improve your Mobile Marketing Plan

mobile marketing strategies

You wouldn’t like to miss out on customers coming from any source, in this holiday shopping season, be it from smartphones, desktop or anything else. Having a site which is compatible only for desktops is a big no-no. Your website must be optimized in a way so that it works equally for all screen sizes. […]

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Top 5 Tricks to Boost Your Sales on Cyber Monday


Retailers are always looking for ways to boost their sales. Cyber Monday provides them with the right opportunity to do so. If you are a retailer, you might be already aware of the importance of this day. Though the work pressure is enormous, yet the huge revenue that you garner at the end of the […]

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Small Businesses to Increase Facebook Ad Revenue in the Future

Facebook Ad Revenue

A new high has been recorded, as per the latest earnings report of Facebook. Revenue has increased significantly to bring in the maximum profit till date. Each category viz. mobile, daily actives and monthly activities have seen a rise in user totals. When such is the scenario, it can be expected that in the forthcoming […]

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Mobile Marketing Trends for the Holiday Season


The holiday season is just around the corner and it’s high time for marketers to have their stats clear. Mobiles have changed the way in which people used to make their purchases. With this shift in the purchasing behavior of consumers, brands are also making necessary changes in their marketing strategies. Shopping will be high […]

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Google’s Pre-Christmas Gift- Google Wallet Debit Card

Google Wallet Debit Card

With holiday season just around the corner, the timing couldn’t have been better for Google to announce the introduction of Google Wallet Card. You can now shop happily with this physical debit card if you are a Google Wallet user.  If you haven’t been using this payment solution of Google, it’s time to create your […]

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How To Improve Your Online Presence

Online Presence

If you own a small or local business chances are you have some form of online presence. This can range from a single webpage listed on a local area website to a full and developed website detailing your company and the services they offer. Regardless of the size of your online profile, it is important […]

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63% small businesses think their customers have higher expectations than they did 5 years ago

Check out this interesting infographics by Constant Contact which explains how 59% of small businesses it had surveyed say that it’s harder to run a small business today than it was five years ago, (55%) citing the economy, (49%)keeping up with technology, and more  (40%) direct competitors as some of their major obstacles. Customer retention and […]

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Reducing Business Travel Related Costs

Business Travel

Business travels are something that is inevitable and every business spends a lot of money for it each year. For some business, they need to have a special budget allotted for travels. But there are some ways following which will help businesses to save a lot of money on business travel. The following are some […]

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