Sure, your company may have a website, but if that website is not accessible to your audience members that are visually or hearing impaired, it could inhibit the success of your website. You cannot assume that everyone that uses your website will be able to see and hear everything that is on the site, so use the following four easy tactics to make your site accessible.
1. Provide text for audio and video files.
Adding audio and video to your website is a great way to provide your audience with a new and better way to receive information, but if your web visitors are hearing impaired, having audio and video on your website will not be beneficial. In order to ensure the content provided on your audio and video is reached by all of your web visitors, you should transcribe the content in these programs. There are plenty of transcription services that can take any audio or visual files (or links online) and transcribe them quickly and accurately in order to help make your site more accessible to those that are hearing impaired by providing them with a way to still receive the content from the video without having to hear it.
2. Make the content larger.
If you have visually impaired web visitors, changing the font size can be an easy way to help them see your content. You have a few different ways to do this. You can either make the font size bigger throughout all the pages of your site. This way, the font size is bigger no matter who is on your site. If you don’t want the size to be bigger all the time, then you can implement a function that will allow users to only zoom in on the text and not the entire website. This way, these visually impaired users will only see a larger font and not larger headings, images or other website design elements.
3. Enable keyboard shortcuts.
Allowing your website to be navigated through the use of keyboard commands can greatly improve your website’s accessibility. Quick keystrokes and certain keyboard shortcuts, such as the use of arrows, allow visually impaired individuals to move through your site without having to find and follow the mouse. If a visually impaired individual notices that your site can be accessed through the use of keyboard commands, it will make them choose to visit your website over those that don’t have these shortcuts enabled.
4. Be mindful of your colors.
It’s very important that you pay attention to the colors you choose on your site. If a colorblind individual comes to your site, there are certain colors that they will not be able to see. Red and green colorblindness is common as well as blue and yellow colorblindness. This means that if your website is composed of green and red colors or blue and yellow colors, your users will not be able to see them. Make sure that you keep buttons for forms and navigation as well as the main colors of the font something that will not cause an issue to your audience, such as black. This will ensure that all the content on your site can be accessed by your visitors no matter what form of colorblindness they have.
By Jackie Gunder