When to post on Facebook is not an exact science. In fact, this ultimately depends on why you are posting. There are a few things you need to determine before you know when your posts are most likely to be seen and interacted with.
Who is Your Audience?
This is where you need to scan your followers and see who they really are. Look at the gender and age range of your followers. You likely have some trends. For example, if your company sells juniors’ clothing, your audience is likely older female teens and young women. You will need to determine when people who fit this demographic will be on and reading Facebook. On the other hand, if your focus is on baseball, your demographic will likely be more male than female. Baseball has a wide audience in terms of age groups. You will likely have several times you can post to target each group.
What is Your Audience Doing?
Is your audience stay-at-home moms and dads, those that work a day job or those that work a night job? Does your demographic tend to look at Facebook at work or not? These are questions you need to answer before determining the best times to post. You also need to consider time zones. Your demographic likely spans the entire country so you need to keep in mind certain things, such as the three-hour time difference between Eastern and Pacific time. If you were to post something at 10:00 a.m., you will likely get views from those in the Eastern time zone, but those in the Pacific time zone are either still sleeping or are too busy getting ready for work to check Facebook. There are a few times that are generally good or bad for all demographics.
- Early morning (think about those using public transportation and checking Facebook to kill the time)
- Between work and dinner (people are commuting home and if they are using public transportation and are using social media to kill the time)
- Bedtime (more than half of all Facebook users will check their newsfeed before going to bed)
- During peak day job hours (most people do focus just on their work)
- After dinner (people are unwinding, spending time with kids or even doing housework and homework)
- Weekends (many people disconnect and just relax on the weekends, leaving social media and technology at home)
These are just general rules of thumb and may not apply to everyone. For example, some people do frequent Facebook when they are at the office. Some people also spend plenty of time on social media on the weekends documenting what they are doing.
In the end, it all comes down to your target demographic. You need to first determine who they are and then figure out when they are most likely checking their Facebook newsfeed. This will get you fans and followers. This will help to ensure that your posts are being both seen and read. Keep in mind that people are more likely to fully read and comment when they are not in a hurry, such as they are when they are at work or school.
About the Author
Chris Spencer is a marketing specialist and a fan of Facebook. He enjoys writing articles about Facebook and other social media to help businesses and individuals.