The rapidly changing social media scenario is making it necessary for businesses to keep themselves updated on the latest trends. New social networking sites are coming up almost every day. If you want to get past your competitors, you must have the latest knowledge about social media changes. With 2014 almost round the corner, its time you know about the trends in social media which you should watch out for, in the coming year. In this article, we have provided some of the upcoming trends that can help you get into the social media bandwagon.
Social media will become a ‘must-have’
In 2014, you can no longer say that businesses ‘should-have’ social media for their promotion. Instead, it will become a ‘must-have’. By now, you must be well aware how social media can help your brand. When you share informative content through these platforms, you can generate leads, get referral traffic and increase revenue. Social media strategists will be in high demand as more companies will hire them.
Visual content sharing will increase
People are now more interested in sharing visual content, rather than text. As a result, image sharing sites which have gained popularity in 2013 will be even more in demand. Sites like Pinterest, Instagram, Tumblr, etc. will grow even further. So, your site should have images which your visitors can share easily.
Google + will gain importance
Along with other social networks, Google + will gain significant importance. It will also help brands in terms of SEO and social signals. Those with an account in Google +, will get more personalized search experience. It will get incorporated with other features of the web, which in turn will increase its importance even more.
B2B marketing will grow with LinkedIn
The number one professional networking site will become an important platform for the growth of B2B marketing in 2014. This social platform has now become an ideal place for content creation. As more and more brands connect, the chances for B2B business growth will also increase significantly.
Upsurge of micro video
Micro video will gain popularity as people now find it too boring to even create a 3 minute video. Sites like Twitter and Instagram have developed micro video apps which allow videos to be shared in real time. People can now create a 3 to 15 seconds video through Instagram. 6 seconds video can also be created through Vine. It will become easier for smartphone users to make and share these micro videos easily.
So, make sure, you have the latest information on different social platforms. This will help you to devise the perfect social media strategy for your business in the coming year and you can get past your competitors in the social media race.