Over the past few years, the number of people using tablets and smartphones for surfing the Internet has increased considerably. Desktop users have moved to their mobile devices for accessing social media while on the go. Social media has become the future of mobile with majority of consumers using their smartphone apps to access various social media channels.
According to a recent study by Nielsen, providers of online data analysis, the citizens of United States are already spending more time in using the apps on their smartphones to access Twitter and Facebook, as compared to the computer usage. Facebook realized a bit late that, its future is mobile. But as soon as it realized the potential, it created a wonderful mobile ad business immediately.
According to the Nielsen data, it is suggested that mobile is even more important to Twitter as compared to Facebook. Twitter is gradually becoming a mobile-only company which is indicated by the fact that 85 percent of Americans are accessing this social platform through their smartphones. In order to get the most out of the mobile users, Twitter needs to develop its business accordingly.
With the chart provided below, you can understand how much time is spent by the Americans to access Facebook and Twitter through different platforms.
Graph by Statista