Choosing the right keywords for your content is still relevant for mastering SEO and attracting more traffic to your site. The best ways to use keywords are constantly evolving and you need to stay on top of these changes in order to make the most out of them.
Here are 5 top tips for researching keywords and utilizing them in the best way for your business or personal needs.
Use Content Relevant Keywords
The key to all SEO is to make sure that your content is relevant. If you want to market your jewellery business make sure that the content and keywords that you use are natural and relevant to your industry. Start your research from a broad set of relevant keywords and see the ones that attract the most interest.
Keep in mind that your keywords need to be either content specific or you need to build relevant content around your desired keywords. It is important that the content people read is as natural as possible and really provides them with their desired information.
Narrow Your Search Down
Once you have a broad set of keywords ready you need to start narrowing them down. Make sure that you use very specific keywords. You should also make sure the keywords you use are ones that inspire people to purchase and test out your product.
For instance search terms that inspire people to buy are the ones that provide a solution to their problem instead of just presenting the problem. ‘Weight loss’ isn’t as good as ‘natural remedy for weight loss’ for example.
Longer Length For Better Quality
SEO consultant Sam Applegate recommends that you should go for longer length keywords instead of shorter ones. This is because longer keywords often offer more quality and they currently make almost 70% of all performed searches. The improved quality in the search usually also results in a bigger likelihood of a sale because of the specificity of the search terms.
Optimise Mobile Search
People are using their smartphones to do the majority of searches conducted today. This means that you need to take this into account when you are doing your keyword research. Google and Bing offer mobile versions of their search engines so incorporate these into your keyword research.
Once you start looking you can see that searches done by a mobile often include more words, such as near and compare, to the search than searches done on a computer. Make sure you incorporate these to your keywords to target these mobile searchers.
Utilise Local SEO
It is important that your keywords are targeting geographically relevant traffic to your site. If your business only operates in certain location you should make sure you include this in your keyword. You can use Bright Local SEO to help you utilise local SEO use and improve your content.
These 5 keyword research tips can help you create great quality content that best uses SEO to your advantage. There are some great keyword tools that can help you with your research and you should try these out.