Small Business Local SEO Strategies Post Penguin 2.0

Since the launching of Penguin 2.0 on May 2013, almost all websites have experienced a shift in their ranking. Penguin 2.0 uses a much deeper algorithmic update and flushes out sites benefiting from link spam. The quality sites have been positively impacted by this update from Google as its sole motto is to keep in check websites with unnatural links. It mainly focuses on anchor text uses, backlink patterns and other manipulative link building tricks. Its effects, however, created confusion amongst small business owners regarding how to continue with their local search engine optimization efforts.


But before on to that lets point out the things you must avoid to save your website from the wrath of Penguin 2.0. These include:

  • Article marketing spam

  • Forum profiles spam

  • Paid links

  • Keyword stuffing

  • Link exchanges

  • Unnatural links

  • Duplicate content

  • Over optimization

If you are not practicing any of the above mention black hat SEO strategies, there is nothing you need to worry about Penguin 2.0. In fact, this update can be good news for the local and small businesses. Google is now integrating numerous localized results even broad search queries into their organic searches. As a result, local businesses can increase their exposure with an update like this for informational queries.

However, local businesses must reconsider their local marketing strategies to leverage upon this update. We have a few tips here to improve your ranking in this post-penguin world.

  • Get local citation for your business from all across the web for higher ranking, especially from sites like City Search, MapQuest and Yellow Pages.

  • If your business has multiple locations, make sure you have a dedicated page for each location. This is an absolute necessity post Google Penguin 2.0. Also, add relevant information in these pages such as about the store, contact details, address, phone number, and services that you offer in that particular local area.

  • Guest blogging is another local SEO trick that will help you in the world of post Penguin 2.0. This will help in both branding citations and local NAP citations. It is also a great ink building technique that will help you to get relevant content. The contextual links that you will receive through guest blogging will boost your authority as well as your local organic search rankings.

  • If you don’t have your Google+ Local page, create one, and optimize it. It will provide huge opportunity to you for claiming a prime visibility location on Google’s local SERPs.

  • In addition, get customer reviews on your Google+ Local page as the search giant gives more importance to such social signals to confirm your company’s relevance and position.

  • Another tip to improve your ranking in the post Penguin 2.0 world is to apply for Google Authorship. This will also improve your CTR and traffic.

  • Optimize your website for mobile devices. Mobile search results are more geocentric and you will be missing a large number of visitors if you fail to have a mobile version of your website.

Other local SEO practices that you need to incorporate in this post Penguin 2.0 era include local content marketing, social media marketing, local video marketing, produce quality content, regular content updating through business blog, add self hosted videos, and create a YouTube channel for your local business. Also, clean up your link profile and follow the webmaster guidelines of Google.

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One Response to Small Business Local SEO Strategies Post Penguin 2.0

  1. Jack August 8, 2013 at 4:16 pm #

    Great post. I was checking constantly this weblog and I’m impressed! Extremely helpful info specially the closing section 🙂 I maintain such information much. I was seeking this particular info for a long time. Thank you and best of luck.

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