Online marketers are all aware of the importance of having landing pages for their business site. Unfortunately, many of the marketers create them in a hurry and thus, fail to pay adequate attention to each of these landing pages, which in turn, often affects their search engine ranking. If your landing page is not living up to your expectations, it’s time to review it and following are some crucial tips that will help you in your quest.
To begin with, ensure you have a proper heading and title tag for your landing page and the title and H1 tags should be in sync with your advertisement message. This simple process will help you in fulfilling your users’ expectations after they click on the ads to arrive on your landing pages. And now that you know headlines are important for your landing pages, remember to make it attractive and concise and also accompany it with some well-drafted text, describing and enhancing the meaning of your headline. Your company logo too plays an important role and its tagline too plays an important role in creating effective landing pages. Thus, include them in your landing page as it will make easier for your visitors to be aware of your company’s whereabouts.
Another important factor you must take care of to create a great landing page is its purpose. Make sure your landing page is focused on a particular purpose, because a landing page with more than a purpose is more likely to fail as your visitors will get confused and they will find it more difficult to trust you. In most cases, the purpose is to promote or sell your product. If that’s exactly what your purpose is, it is extremely essential that you speak about your product’s benefits. The best option is to list the benefits in a bullet format as they can easily grab the reader’s attention and you can keep the content short and snappy.
However, stating your key benefits alone will not encourage visitors to make purchase decision and generate leads. You need to list the features of your product and service with a special emphasis to its USP to set it apart from your other competitors. And always remember to highlight the USP by using a different color or bold font to attract the attention of your visitors towards it.
For more tips on creating an effective page stay tune for our next post and meanwhile we will appreciate if you have to share some of your tips with our readers.