Google’s decision on encryption of all organic searches has dealt a huge blow to site owners. If you have many sites to manage, you might be already getting the jitters. This change implies that the ‘not provided’ percentage of organic keywords in Google Analytics data, will now be 100 percent. Even in this situation, you need not lose heart. Instead, you must try and find some good substitutes to deal with this tricky situation. Here are some alternatives which can help you cope with the absence of Google’s organic keyword data.
Google Analytics- Landing Pages
Landing Pages in Google Analytics can give you an idea about the keywords that are bringing visitors to your website through organic searches. This is possible only if you know your targeted keywords for organic search marketing promotion. You must also follow proper onsite optimization methods. To know about those organic search keywords, have a look at your top landing pages, which you will find under Content > Site Content > Landing Pages.
You can see the landing pages that bring you the maximum visitors from Google, by adding a secondary dimension under Other (which is next to Landing Page). Click Traffic Sources and add Source. For exact matches, you have to use the advanced search option. Make sure you have optimized your site with proper keywords.
Google Analytics- Site Search
Set up site search tracking with the help of this tool. Unlike the Landing Pages feature, you won’t be able to know about keywords which are searched in Google by users, to come to your site. Instead, you will learn about keywords which your visitors search in the website itself. With this feature enabled, you will know about the terms which they search for using your website’s search box.
Set up this feature by going to your Admin panel and choose the View Settings option. You will get the Site Search Settings at the end. Toggle this to ‘On’. Now search for any word in your website’s search box. You will get the search query parameter used by your site. Use this in your settings and click on the Save option.
To see the keywords searched in your site, do not check immediately. Keep some days’ break and then you can go to Content > Site Search > Search Terms and see the keywords.
Google Webmaster Tools
This is one of the most essential tools for every webmaster. With this tool, you will be able to know about the top search queries and pages that get the maximum impressions and clicks from Google. However, make sure you check frequently as the detailed data doesn’t remain available after 90 days. You can catch a glimpse of your site’s current traffic and keyword rankings though.
To know about top search terms used by people coming to your site, click on Search Traffic option and under that, click on Search Queries option. When you get the results, you can click on the keywords, which will take you to the landing pages they are linked with.
Instead, you can go to Search Traffic > Search Queries and also click on Top Pages. This will give you a list of top landing pages based on traffic, received from organic search. Clicking on the pages will take you to the associated top keywords.
You can connect Google Analytics and Google Webmaster Tools, if you want to receive search data from the latter. Go to Traffic Sources > Search Optimization > Queries. Click on the Set up Webmaster Tools data sharing. This will take you to the Admin settings of your site’s profile. Click on Webmaster Tools Settings in the bottom and then click Save. If you manage many sites, click Edit and choose your required domain and Save. To see data, you can go to Traffic Sources > Search Optimization > Queries after a few days of set up.
These substitutes might not help you completely to cope with the absence of organic keyword data, yet they are better than groping around in the dark.