2013 changed the way in which we used to carry out SEO. Algorithmic updates of Google like Panda, Penguin, Hummingbird and non-availability of the keyword tool brought about many changes in the SEO techniques. Common SEO practices which dominated the web space have now slowly started to change. However, there are still some strategies which when followed in a legitimate manner can work wonders for your SEO. They can turn out to be the key elements for making your SEO campaign a successful one in 2014. Check out the three vital SEO components for 2014.
Content has become even more important after the Panda and Penguin updates. If you want to get positive results through your SEO, you shouldn’t forget to include content in your strategy. This is now termed as the ‘new SEO’. But just publishing quality content is not enough. You also need to ensure that the content which is already in your website is optimized from a technical SEO viewpoint. In fact, the same holds true for future content that you publish in your website.
Once you have covered the technical aspect, you need to give importance to the keywords. They might not be so important now after Hummingbird and absence of keyword tools, but they are still needed. Know what your target audience is looking for and provide content which will be helpful for them. An e-book, a blog post or any other content should be created keeping the users in mind.
Link building is one SEO practice which has faced severe setback last year with Penguin update. But inbound links are still considered one of the most important factors to determine the value of a site. When practicing link building, you must be very careful about the types of links you build. Avoid all kinds of malpractices. Build genuine links which are of value. Guest blogging which was one of the best practices to get inbound links has also now become a source of spam. So, when guest blogging, make sure you post in a relevant site of value. Building inbound links is again related with content. If you can provide quality and compelling content to your readers they will automatically want to link to your site.
Social media is one of the pillars of SEO in 2014. If you can have a strong presence in social media, your brand will automatically gain recognition. Companies which interact with their customers- both existing and prospective ones, through social media, build their brand easily. Social media interaction can help in creating a community as well as drive traffic to the site. Engaging with the customers through social media channels will help in strengthening relationships with them. But, you must know which social media channels will be relevant to your business.
So, make sure you use these key elements this year and see your SEO campaign turn out to be a success.