Digital marketing services are a group of offerings that can promote your brand or company primarily using the Internet. Whereas traditional marketing campaigns may include television, radio and print advertisement, these marketing tactics work online and on our cell phones. When combined with traditional marketing services, digital marketing can help give your company the exposure it needs.
In business, more exposure often means more sales, so it is easy to see why any company could benefit from digital marketing services. Let take a look at the main components of internet marketing in today’s day of age.
Website design is one of the most basic forms of digital marketing for any company to have. Although it is often overlooked for its ability to promote a business, an attractive website will help consumers connect with a business or brand. In today’s economy, it is absolutely necessary to have a website. It helps make people trust the company they are going to do business with.
Social Media Marketing Campaigns
Social media marketing campaigns are a fairly new type of digital marketing that many companies find useful. It involves promoting a business or brand on social media networks such as Facebook, Google Plus and Twitter. Most social media marketing campaigns also require a website.
Understanding who visits your online presence is an important toolset for a digital marketing campaign. Google Analytics is the tool most websites use. Using Google Analytics, a company can track where their online traffic is coming from, and other user data such as how they navigated to the site. This information helps companies develop more focused websites that make them money.
Search Engine Optimization
Search engine optimization is the process of using multiple tools to encourage search engines to list a website prominently. Generally speaking, a website will get listed on a search engine with a few months of being online. However, there is a lot of competition online and often there are multiple websites that are ‘selling’ similar things. Search engine optimization helps to ensure that your website is listed first.
Pay Per Click Advertisement
Pay per click advertisement is an easy way to promote your website to online consumers who are already interested in that topic. Companies are able to purchase advertisement space that is prominently placed on similar websites and on search engines. As people look for similar topics, they will see the recommendation to also check out your website.
Mobile Application Development
This form of marketing is a new way of reaching consumer through digital technology. Applications designed to be used on a cell phone are not only a fun way to advertise, but also a useful and easy way to connect with potential consumers. Companies who use this technology traditionally have used all other forms of digital marketing also.
These are just some of the aspects that make up the complex world of internet marketing as we know it. In most cases, one can not work without the other. It is when you add these components together that they harmoniously begin to work as a unique marketing campaign. Play aroudn with them and determine the best formula of time to spend in each that makes your business thrive.
- San Antonio local internet marketing company and their services (components)
San Antonio native, Ryan Duncan, and founder of Funnel Boost Media, has been in the internet marketing scene since 2006. Learning to code and build websites at the age of 14, Ryan has taken his passion for digital marketing to another level. Now with his bachelors in Marketing, Ryan is applying his knowledge to help local companies expand their online marketing reach and build powerful presences in their industry.