Top 5 Tools for Conversion Rate Optimization

Getting visitors to your site is not enough. It is essential that you get the best results from all those traffic. If your visitors perform some action after coming to your website, like buying your product, downloading your app, signing up for newsletter or even registering in your site, you can consider them to be successful conversions. Depending on your business, you need to set up marketing objectives in your site. Then you have to optimize your site so that you can have a high conversion rate. This is possible with many tools that are available. Here are top 5 tools that can help in Conversion Rate Optimization (CRO).

Conversion Rate Optimization

  1. A/Bingo

This tool is a plugin of Ruby on Rails which allows users for A/B Testing. It is really easy to use and only one line of code is required for it to test behavioral differences and evaluate events. Your website loading speed will just be minimally affected despite having extremely beneficial testing capabilities. What’s best for this A/B testing solution is that it is an open source tool.

  1. Webpage Test

Webpage Test is again a free tool which will let you perform speed tests of websites that simulate several locations across the globe and which uses various types of browsers and considers normal connection speeds of the consumers.

With its advanced features, you can also test multi-step transactions, video capture and other options. A detailed report will be provided to you about your site accompanied by advice on how to improve it.

  1. Google Analytics Content Experiments

With this CRO tool, you can get to know which version of a landing page gets the best metrics by testing diverse variations of that page. You can test about 5 different variations which might include an email sign up or a purchase of a product by the consumer. Among the many features of Google Analytics Content Experiments tool, some of them include option to receive email updates about how your trial is progressing, ability to choose the percentage of visitors to be included in your optimization trial, etc.

  1. Unbounce

It is a mixture which consists of a testing tool and a landing page builder.  This doesn’t require you to have a coding knowledge to develop your landing pages. This is possible due to its easy drag and drop interface. You can create your landing pages easily and develop variations for A/B testing. On the basis of the obtained data, you can decide on which landing page to use.

  1. Optimizely

This website optimization software lets you conduct A/B testing, multivariate and multi-page testing. If you want to get full access of the testing capabilities of the software, you just need to insert a single line of HTML code in your site. Other features of this CRO tool include multiple tracking options which include conversions, clicks and sign-ups.

So, use these CRO tools as per your requirement and see the results for yourself.

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