Content marketing is as important as any other form of marketing. If you sincerely wish to promote your brand online, you need to devise a strong marketing strategy which must include content marketing in it. However, it hasn’t yet become so popular and there are still some myths associated with it. You must make it a point not to believe in these myths and create your plan properly. If you are unaware of what these misconceptions are, you can have a look at this post. Here we have discussed four of them which will help you out before you make your marketing strategy.
1. You do not need to spend too much time
Many believe that you do not need to invest too much time on content marketing. However, this is a major misconception. Studies have shown that time shortage is the major problem that is faced by B2B content marketers. There are many steps which are included in content marketing viz. development of a good content strategy, creation of content consistently, promotion and distribution of content, measurement of the performance of content. All these steps cannot be covered in a short time span. Hence it is a myth that you do not need to spend too much time to market your content.
2. It is really easy
Another big misconception is that this form of advertising is really easy when compared to other forms. Content marketing is based on trust, which is really hard to gain. You have to work hard in order to make your customers know and like you. Once they know you, you have to work on gaining their trust, which takes a lifetime. But if you commit a small mistake, it will take a second to spoil everything. Hence it is not at all easy to carry out content marketing.
3. It is not pricey
Many believe that when you want to promote your content through this mode, you do not need to spend too much money. You may think that the whole process is easy on your pocket with sites like Twitter, where you can promote without spending any money. However, it is a complete myth. To get the best returns, you need to invest accordingly. As per surveys conducted, you will get to know that B2B marketers allocate around 30 percent of their budget for this advertising purpose.
4. You can automate content marketing
When you see that you have no time to carry out this promotion mode, the best you try to do is automate it to do a certain set of work. You may have the belief that you can automate this process. But you are completely mistaken. This is because the entire process constitutes of several steps which needs to be done manually. Some of them include creating content, developing content as well as social media strategy, managing communities, etc. So, do not have this misconception and automate your content marketing process.
Avoid falling prey to these common content marketing myths and you will be able to bring in the required success by content promotion.