Retailers are always looking for ways to boost their sales. Cyber Monday provides them with the right opportunity to do so. If you are a retailer, you might be already aware of the importance of this day. Though the work pressure is enormous, yet the huge revenue that you garner at the end of the day will leave you content. It is really important that you have everything covered, so that you do not have to deal with any last minute issues. No technical problems should be there, your site should be working properly and be completely responsive. Apart from these basic things, you must know some tricks, which can increase your sales considerably.
Track real time activity
It is necessary to track real time activity because, every hour the trends change during this shopping rage. You should be aware of the latest craze and offer those trendy things, before anybody else does. You can draw the attention of your customers if your business can provide them something trendy. Do not go for occasional analytic tracking. You may miss out on the changing trends and your competitors might see them first, making it worse for you.
Keep the weather in mind
While you are preparing for Cyber Monday, keep the weather in mind. If it is snowing heavily, you can expect a surge in online shopping. So, make sure you are ready to deal with this surge. Keep your site in a working condition and have the stocks ready. If the holidays are chillier than normal ones, you can expect an increase in the demand for wintry gifts. Present your products in a creative way so the consumers’ interest is heightened and they make the purchase.
Treat offline and online customers equally
When it’s Cyber Monday, you cannot expect to get only one type of customer. You must be ready to deal with both online and offline customers. Hence, your treatment should also be the same for them. Chances are that your online customer may also come to your store and your offline customer may go to your site to make any purchase. So, if you have provided discounts on any product online, you must do the same for offline and vice versa.
Provide an accurate delivery date
People shopping on Cyber Monday generally buy stuff which they want to gift their friends and family on holidays. So, they would like it to be delivered at the right time. Provide them with an accurate delivery date. Do not make false promises, if you know that you cannot deliver at the expected time. Keep them updated regularly about the delivery status.
Use content to influence your shoppers
Shoppers often remain confused while choosing gifts during the holiday season. One look at your products and if they don’t find them suitable, they move to another site. You lose the scope for more revenue generation. To make the holiday shoppers buy your products, you need to use quality content and influence them. You can use either text or video to create helpful guides for your products. This will help them to make their choice and they won’t move to other sites, thereby increasing your sales.
With proper infrastructure in place and a little more effort, you can cash in on the seasonal shopping surge. See your revenues soar as you make the most out of this Cyber Monday.